Frequently Asked Questions

SEO FAQIf you have questions, we probably have answers.  Here are some frequently asked questions about our pricing and services along with their answers.  If you do not see the answer to your question, feel free to contact us!

What types of SEO packages do you offer?

Rather than package our SEO services into a pre-determined bundle, we offer individual SEO services based on your needs.  It is very important that you have the right SEO services for your particular company; if you buy too much or too little, you will not get the results you want.

Unfortunately, many SEO companies make their convenience a priority by demanding that you buy an SEO package.  Rather than tailoring the package to your needs, they often sell you services that do nothing to help your ultimate search engine rankings.

At SEO Counsel, we handle our clients different.  We create the perfect combination of keywords and services for you after we thoroughly review your website and its performance.  We then generate a range of services so that you can find the right level of investment for your SEO needs.

How long will it take for my page to reach the top of the search engines?

Anyone who tells you that they can guarantee that you will reach the top of the search engines in a given amount of time is probably not being honest.  The fact is that it is almost impossible to predict how long it will take to reach the top of any SERP, although there are some things that can help us determine how much time you can expect to spend waiting.

Generally, the amount of time it takes you to reach the top of the search engine rankings page depends on two factors:  the keywords you choose and how aggressively you pursue your keywords.  If your keywords are highly popular and exist in a very competitive niche, you will have to spend a great deal of time and effort to rise to the top of your field.  On the other hand, if your keywords are relatively rare in generic searches and you exist in a non-competitive niche, it does not take as long to rise to the top of your rankings.

Ultimately, you must decide how much you want to invest in SEO given the competition in your market.  While it is tempting to think that using some “magic formula” to create SEO rankings will work, the truth is that this type of advertising requires great patience and endurance to gain top results.

How much traffic increase can I expect for my website?

Keywords are very important in generating new traffic for your website.  The more keywords you target, the greater the increase in traffic.  This means that you should not only target top keywords but also alternatives that may bring in new customers.  We can help you balance the number of keywords with their inherent value to best increase website traffic.

How much should I spend on SEO?

Because every company is different, it is difficult to say how much any one group should spend on SEO.  There are many factors that affect this number, including the type of keywords targeted, the competition that exists in the niche market, the budget for SEO and the type of tactics used.  Some techniques are more expensive than others.  Generally speaking, techniques that generate high volume of website traffic quickly with competitive keywords are more expensive than less effective techniques with less competitive keywords.

Is PPC a better investment than SEO?

Many people are confused about the difference between PPC and SEO.  In general, PPC can be looked at as a short-term investment that has high up-front cost, while SEO is a long-term investment with lower initial cost.  PPC effects generally last for a short period of time, while SEO has a much longer reach.

That being said, there are reasons to choose both methods.  PPC campaigns can quickly generate website traffic to give you immediate ROI, while and SEO campaign can support your long-term goals.